SWOT Analysis Strategy

Businesses need a loyal customer base and non-profits need dollars from supporters and grants. Both groups should regularly examine their role in their particular industry and the current market to ensure they are filling a void with a product, service or that they are serving a population in need. Self-reflection about the organization and thinking about long term strategies for growth will help inform a strategic plan. Investors and donors alike will want to see how the company or organization plans to maintain a positive trajectory in the coming quarters, years and decades. A SWOT analysis is a tool used often used during a strategic planning session to determine strength, weaknesses, opportunities, and threats internally and externally toward an organization. This SWOT Analysis Strategy app can help users examine internal and external factors that will either help their organization thrive or challenges they will be up against in the coming years.

This business planning tool helps best identify and project opportunities and threats, as well as strengths and weaknesses. Management can use this market analysis app to help inform your marketing strategy by identifying any competitive advantage. It can also be used as a planning app for the purposes of strategic management and development that helps form an action plan with the right goals and objectives.